Mattel executives told reporters during a preview Thursday in New York City that the company hoped to create a “first-ever global online community designed exclusively for girls.”Īt, girls can create their own virtual characters, design their own rooms, shop at the mall using virtual money called “BBucks,” go to the pet shop or to the movies or just hang out with their other virtual friends and chat live with other girls. Barbie My Scene Seasons Chelsea Doll - (V9205) Barbie My Scene Seasons Kennedy Doll - (V9204) Barbie My Scene Seasons Nia Doll - (V9206) Barbie Girls Player - (L2936) Barbie Girls Travel Adventure Dolls, Vehicles and Accessories - (GJB67) Barbie Dolls and Fashions - (GNF01) Barbie Girls' Night In - (X4932) Barbie Girls. It’s a Web site which comes to life on, which launched on April 26. However, the toymaker kept a few other surprises closely under wraps.īarbie Girls actually is a two-part concept. Mattel had released some details about the new venture last week. NEW YORK () - If Barbie can’t fend off bitter rival Bratz in the “real” world, then she’s going to take the battle to the “virtual” world and hopefully have better luck there.īarbie’s parent Mattel ( Charts, Fortune 500), the world’s largest toymaker, on Thursday unveiled its newest Barbie initiative called “Barbie Girls” which meshes together the online and offline play experience for girls. Mattel unveils its newest Barbie venture and a Barbie MP3 player.īy Parija B. The device comes with Windows Media Player 11 and runs on a built-in rechargeable lithium polymer battery that is charged via a USB port. Memory is expandable to up to 2 GB with a miniSD memory card (sold separately). The Barbie Girl music player will play any non-DRM-encrypted MP3 or WMA files, and will have 512 MB of on-board memory, enough for approximately 120 MP3 or 240 WMA-file songs. Additional packs of outfits, accessories, and pets will be sold separately. The Barbie Girl device is sold with a belt clip, docking station, adjustable earbuds, durable storage case, and two sets of interchangeable hairstyles, faces, tops, skirts, and shoes. The Barbie Girls MP3 player is a 4½-inch portable device that is a music player and fashion doll in one. This device can be connected to the computer to unlock exclusive pets, hangout spots, furniture, games, and more. To get the full experience of the world, girls will want to own the Barbie Girls MP3 player.
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